Apple New Product Announcements
March 5, 2025
MacBook Air with the M4 chip lets you fly through work and play. With Apple Intelligence,1 a brilliant 13-inch or 15-inch Liquid Retina display,9 up to 18 hours of battery life,2 and a strikingly thin and light design, MacBook Air is built to last and can take on just about anything, anywhere.
March 5, 2025
Mac Studio. Built for Apple Intelligence.1 The ultimate pro desktop attacks business tasks with the phenomenal M4 Max or the most powerful M3 Ultra chip. With massive memory, next-level AI capabilities, breakthrough graphics architecture, Dynamic Caching, mesh shading, and ray tracing, Mac Studio gives your business a powerhouse for every job in a compact and quiet design.
March 4, 2025
iPad Air. Built for Apple Intelligence.1 Supercharged by the lightning-fast Apple M3 chip. It features a stunning Liquid Retina display, a 12MP Center Stage front camera for even better video calls, blazing-fast Wi-Fi 6E6 and 5G,7 and compatibility with essential apps like Microsoft 365 and Salesforce. And paired with Apple Pencil Pro and Magic Keyboard, your workforce can get things done from anywhere.
March 4, 2025
Unbelievably capable. Unmistakably iPad. Versatile, fun, and up for any project. iPad has the superfast A16 chip to seamlessly run essential apps and multitask with ease. It's easy to create and collaborate on the immersive 11-inch Liquid Retina display and all-screen design.8 Stay productive while on the go with Wi-Fi 66 and 5G.7 And all at an even more affordable price.
February 19, 2025
iPhone 16e. Everything you love. Including the price. Write and get work done effortlessly, all day long, with iPhone 16e—built for Apple Intelligence and powered by the A18 chip.5 With supersized battery life, you can text, browse, and more.
October 30th, 2024
MacBook Pro with M4, M4 Pro, and M4 Max chips gives you outrageous performance in a powerhouse laptop built for Apple Intelligence. ¹ With up to 24 hours of battery life² and a breathtaking 14-inch or 16-inch Liquid Retina XDR display³ with up to 1600 nits peak brightness, it's pro in every way
October 29th, 2024
The far mightier, way tinier Mac mini is 5 by 5 inches of pure power. Built for Apple Intelligence.¹ Redesigned around Apple silicon to unleash the full speed and capabilities of M4 and M4 Pro chips. With ports at your convenience, on the front and back.
October 28th, 2024
iMac. The ultimate all-in-one desktop. Built for Apple Intelligence.¹ Supercharged by the M4 chip, browsing and multitasking across apps feels snappier. With a stunning 24-inch 4.5K Retina display4 in an iconic design and advanced camera, mics, and speakers. iMac is brilliant for work and play
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Accessories sold separately and subject to availability. Compatibility varies by generation. Apps are available on the App Store. Title availability is subject to change. Third-party software sold separately.
1Apple Intelligence is available in beta on all Mac models with M1 and later, with Siri and device language set to U.S. English, as a macOS Sequoia update. English (Australia, Canada, Ireland, New Zealand, South Africa, UK) language support available this December. Some features and support for additional languages, like Chinese, English (India, Singapore), French, German, Italian, Japanese, Korean, Portuguese, Spanish, Vietnamese, and others, will be coming over the course of the next year.
2Battery life varies by use and configuration. See apple.com/batteries for more information.
3The displays on the 14-inch and 16-inch MacBook Pro have rounded corners at the top. When measured as a standard rectangular shape, the screens are 14.2 inches and 16.2 inches diagonally (actual viewable area is less).
4Actual diagonal screen size is 23.5 inches.
5Apple Intelligence is available in beta on all iPhone 16 models, iPhone 15 Pro, and iPhone 15 Pro Max, with Siri and device language set to English (Australia, Canada, Ireland, New Zealand, South Africa, UK, or U.S.), as an iOS 18 update. Additional features and Chinese (Simplified), English (India, Singapore), French, German, Italian, Japanese, Korean, Portuguese (Brazil), and Spanish language support available in early April, with more languages coming over the course of the year, including Vietnamese. Some features may not be available in all regions or languages.
6Wi-Fi 6E available in countries and regions where supported.
7Data plan required. 5G is available in select markets and through select carriers. Speeds vary based on site conditions and carrier. For details on 5G support, contact your carrier and see apple.com/ipad/cellular.
8The display has rounded corners. When measured diagonally as a rectangle, the 11-inch iPad is 10.86 inches. Actual viewable area is less.
9The displays on the 13-inch and 15-inch MacBook Air have rounded corners at the top. When measured as a standard rectangular shape, the screens are 13.6 and 15.3 inches diagonally (actual viewable area is less).
