Apple New Product Announcements
October 15, 2025
MacBook Pro 14". M5 means business. The 14-inch MacBook Pro with M5 brings next-generation speed and powerful on-device AI to tackle virtually any professional task—from complex project tracking to advanced data modeling. It features all-day battery life and a supercrisp Liquid Retina XDR display3. So employees can multitask smoothly and move through demanding business workflows with ease.
October 15, 2025
iPad Pro. Power your workforce anywhere. iPad Pro. Built for Apple Intelligence.1 iPad Pro, powered by the Apple M5 chip, delivers elite performance for effortless productivity. With a stunning Ultra Retina XDR display, superfast Wi-Fi 712 and 5G Cellular, 13 Neural Accelerators for AI workloads, a redesigned iPadOS, and compatibility with essential apps like Microsoft 365 Copilot and Salesforce, there's no limit to what your company can do with iPad Pro. 14 Paired with Apple Pencil Pro and Magic Keyboard for iPad Pro, it's the ultimate portable office.
October 15, 2025
Apple Vision Pro. New powerful M5 chip and comfortable band. Apple Vision Pro with the powerful M5 chip delivers a leap forward in performance, improved display rendering, faster AI-powered workflows, and extended battery life.
September 9, 2025
iPhone 17 family. The next generation of iPhones is ready for business:
- iPhone 17 Pro Max. The most powerful iPhone ever—enhancing productivity on the job. 6.9-inch display,10 faster A19 Pro chip, and best-ever battery life11.
- iPhone 17 Pro. As pro as your work demands—enhancing productivity on the job. 6.3-inch display,10 faster A19 Pro chip, and breakthrough battery life11.
- iPhone 17. A faster way to manage your workday. Brighter 6.3-inch ProMotion display,10 durable Ceramic Shield 2, faster A19 chip, and all-day battery life11.
- iPhone Air. The thinnest iPhone ever. With the power of a pro inside. 6.5-inch display,10 durable Ceramic Shield front and back, A19 Pro chip, and all-day battery life11.
March 5, 2025
MacBook Air with the M4 chip lets you fly through work and play. With Apple Intelligence,1 a brilliant 13-inch or 15-inch Liquid Retina display,9 up to 18 hours of battery life,2 and a strikingly thin and light design, MacBook Air is built to last and can take on just about anything, anywhere.
March 5, 2025
Mac Studio. Built for Apple Intelligence.1 The ultimate pro desktop attacks business tasks with the phenomenal M4 Max or the most powerful M3 Ultra chip. With massive memory, next-level AI capabilities, breakthrough graphics architecture, Dynamic Caching, mesh shading, and ray tracing, Mac Studio gives your business a powerhouse for every job in a compact and quiet design.
March 4, 2025
iPad Air. Built for Apple Intelligence.1 Supercharged by the lightning-fast Apple M3 chip. It features a stunning Liquid Retina display, a 12MP Center Stage front camera for even better video calls, blazing-fast Wi-Fi 6E6 and 5G,7 and compatibility with essential apps like Microsoft 365 and Salesforce. And paired with Apple Pencil Pro and Magic Keyboard, your workforce can get things done from anywhere.
March 4, 2025
Unbelievably capable. Unmistakably iPad. Versatile, fun, and up for any project. iPad has the superfast A16 chip to seamlessly run essential apps and multitask with ease. It's easy to create and collaborate on the immersive 11-inch Liquid Retina display and all-screen design.8 Stay productive while on the go with Wi-Fi 66 and 5G.7 And all at an even more affordable price.
February 19, 2025
iPhone 16e. Everything you love. Including the price. Write and get work done effortlessly, all day long, with iPhone 16e—built for Apple Intelligence and powered by the A18 chip.5 With supersized battery life, you can text, browse, and more.
October 30th, 2024
MacBook Pro with M4, M4 Pro, and M4 Max chips gives you outrageous performance in a powerhouse laptop built for Apple Intelligence. ¹ With up to 24 hours of battery life² and a breathtaking 14-inch or 16-inch Liquid Retina XDR display³ with up to 1600 nits peak brightness, it's pro in every way
October 29th, 2024
The far mightier, way tinier Mac mini is 5 by 5 inches of pure power. Built for Apple Intelligence.¹ Redesigned around Apple silicon to unleash the full speed and capabilities of M4 and M4 Pro chips. With ports at your convenience, on the front and back.
October 28th, 2024
iMac. The ultimate all-in-one desktop. Built for Apple Intelligence.¹ Supercharged by the M4 chip, browsing and multitasking across apps feels snappier. With a stunning 24-inch 4.5K Retina display4 in an iconic design and advanced camera, mics, and speakers. iMac is brilliant for work and play
Legal Disclaimer:
Configurable options are available.
Accessories sold separately and subject to availability. Compatibility varies by generation. Apps are available on the App Store. Title availability is subject to change. Third-party software sold separately.
1Apple Intelligence: Available in beta. Some features may not be available in all regions or languages. For feature and language availability and system requirements, see support.apple.com/121115.
2Battery life varies by use and configuration. See apple.com/batteries for more information.
3The displays on the 14-inch and 16-inch MacBook Pro have rounded corners at the top. When measured as a standard rectangular shape, the screens are 14.2 inches and 16.2 inches diagonally (actual viewable area is less).
4Actual diagonal screen size is 23.5 inches.
5Apple Intelligence is available in beta on all iPhone 16 models, iPhone 15 Pro, and iPhone 15 Pro Max, with Siri and device language set to English (Australia, Canada, Ireland, New Zealand, South Africa, UK, or U.S.), as an iOS 18 update. Additional features and Chinese (Simplified), English (India, Singapore), French, German, Italian, Japanese, Korean, Portuguese (Brazil), and Spanish language support available in early April, with more languages coming over the course of the year, including Vietnamese. Some features may not be available in all regions or languages.
6Wi-Fi 6E available in countries and regions where supported.
7Data plan required. 5G is available in select markets and through select carriers. Speeds vary based on site conditions and carrier. For details on 5G support, contact your carrier and see apple.com/ipad/cellular.
8The display has rounded corners. When measured diagonally as a rectangle, the 11-inch iPad is 10.86 inches. Actual viewable area is less.
9The displays on the 13-inch and 15-inch MacBook Air have rounded corners at the top. When measured as a standard rectangular shape, the screens are 13.6 and 15.3 inches diagonally (actual viewable area is less).
10The display has rounded corners that follow a beautiful curved design, and these corners are within a standard rectangle. When measured as a standard rectangular shape, the screen is 6.27 inches (iPhone 17, iPhone 17 Pro), 6.55 inches (iPhone Air), or 6.86 inches (iPhone 17 Pro Max) diagonally. Actual viewable area is less.
11All battery claims depend on network configuration and many other factors; actual results will vary. Battery has limited recharge cycles and may eventually need to be replaced. Battery life and charge cycles vary by use and settings. See apple.com/batteries and apple.com/iphone/battery.html for more information.
12Wi Fi 7 available in countries and regions where supported.
13Data plan required. 5G is available in select markets and through select carriers. Speeds vary based on site conditions and carrier. For details on 5G support, contact your carrier and see apple.com/ipad/cellular.
14Apps are available on the App Store. Title availability is subject to change.
